Wednesday, September 28, 2011

Scholars Upscale Social Marketing To Promote Hero Farmers

Can you imagine life without farmers? A team of scholars from the Young Minds Academy (YMA) Season 5 leadership program can’t. They harnessed the power of marketing strategies mostly through the new media to promote a farmer empowerment project in Consolacion, Cebu. Because of the on-going training that the farmers are undergoing, they will soon yield better and abundant harvests in their respective farms all over Cebu.

The online community has been abuzz with the iluvfarmers farmers
campaign that champions hero farmers in Cebu.

About Kabalikat sa Kabuhayan

Team CPMPC of the YMA program of the Ramon Aboitiz Foundation Inc. created a campaign for the “Kabalikat sa Kabuhayan.” The project aims to educate farmers in vegetable and fruit production and innovations as part of the poverty alleviation goals of the Municipality of Consolacion.

Around 120 farmers go to the 5,000 square meter demo farm site in Brgy. Danglag to learn from the trainers from Harbest Agribusiness Corporation and the Department of Agriculture Regional Offices.

The program’s aim is to empower our farmers with knowledge to improve farm practice and increase yield, thereby providing better income opportunities.

The project started last September 11 and is set to end on November 18, 2011. This has been done in 18 other project sites all over the country as well, and as of writing, graduated more than two thousand farmers.

About iluvfarmers

The Team CPMPC scholars of YMA drafted and implemented a massive campaign to help these farmers gain social awareness and support from the public with the parameters set by RAFI which is 1,000 likes on the Facebook page and 10,000 peso donation or signature of commitment within a one month period.

But instead of focusing on achieving the goals, they turned to the notion that the quality of interaction and support they get is more important especially within the deadline.

As part of the marketing strategy, they branded their campaign as “iluvfarmers” to imply the need for people to appreciate our farmers who are considered as unsung heroes. Meticulous planning and execution was done from designing the logo, content creation and development, setting of specific goals, art direction of campaign materials such as online posters, advertisements, teasers, blog posts, endorsements from different personalities and regular updates in the social networking sites. They also went to the farm demo site and worked with the farmers themselves under extreme weather conditions and poor classroom setting.

The scholars themselves underwent input sessions with social marketing experts in the region today.

They created a Facebook page with a custom designed landing page which can be accessed at where details of the program and how you can support the campaign and the farmers are placed. They also created a Twitter account where conversations and interactions are done not only with netizens but as well as Agriculture and Farming organizations all over the world. To curate the beautiful life stories of the farmers and to regularly update the supporters with the latest developments of the project, Team CPMPC scholars also had created a blog site for better content and brand establishment.

The iluvfarmers Campaign is being spearheaded by Jaysee John R. Pingkian, Lorbe Catadman, Babykit Marie Nunez, Irish Nunez and John Rhecel Solon members of the Team CPMPC of the YMA Season 5.

Why you should help?

Farming is not as fun as you would experience through games like Farmville. It actually takes a lot of effort and life as we know it and some people have not only considered it as livelihood but life in itself.

The project needs to sustain because they have learned to pursue a reliable source of income with very little capital through the technologies and knowledge imparted to them.

They need not only awareness from people but as well as donations in money or in kind such as farming tools and fertilizers, vegetable and fruit seeds and seedlings because after the training they are expected to apply their knowledge unto their respective farm lands.

Keep in mind that they are also the providers of their families.

They also need social awareness because little attention and support is given to these people whose efforts are barely recognized and compensated for the amount of work they are doing.

How can you help?

4 Steps to Help Them!

  1. LIKE and SHARE this page! COMMENT on photos and posts as well!
  2. DONATE your Facebook or Twitter Status:
    • They work hard to provide us food. We can help them do better. FOLLOW @iluvfarmers and LIKE 
    • Somewhere in the mountains are heroes who work tirelessly to provide us and their families. FOLLOW @iluvfarmers and LIKE
    • Facebook is not just for emo stuff. It could also be used to support our hero farmers! FOLLOW @iluvfarmers and LIKE
    • Or you could CREATE YOUR CREATIVE STATUS and post it on the Facebook page so they could feature you!
  1. FOLLOW us on Twitter
  2. DONATE or ask people to donate money, farm tools, farm supplies, seedlings or seeds.
    • Contact iluvfarmers Campaign Ambassador Lorbe Catadman: 09299613737

Wednesday, August 24, 2011

Final Project Liwanag Proposal to RAFI

This Saturday, August 27, 2011, is our last chance to present our project proposal with revisions from last week in our bid for the 100K peso grant for implementation. Here is the presentation slide that we will be using:

PreCon Final 1

Sunday, August 21, 2011

Project Liwanag gets presented at the YMA Season 5 Pre-Conference

We have just presented our project proposal in front of our RAFI panel at the YMA Season 5 Pre-conference. Here is the awesome Gen A Team 4 Team CPMPC YMA Season 5 Project Liwanag Powerpoint slide: PreCon Final 1

Wednesday, August 17, 2011

Brgy. Pulpogan, Consolacion and its people

In our community data gathering, we were able to roam around every corner of Brgy. Pulpogan, Consolacion and we not only met the residents in the area but as well as appreciated a beautiful mundane uphill life that is quite urbanized. We did surveys, transect walks and focus group discussions to determine what the barangay has, needs, and what it needs to develop and protect.

A resident buying from the market stall

A street in Brgy. Pulpogan

Barbecue vendor

Children playing basketball

Friendly habal-habal drivers

One of the tens of Sari-stores in the barangay

Hanging rice, a local business

Fish vendors at noon

Our host family during the immersion

Ate Cristine and the YMA Team 4 Team CPMC scholars after the walk

How To Implement a Small Project: Project Development Reference

In one of our Input Sessions, one of our speakers and RAFI mentors is Sir Cassy and he has been handling project implementations here in Cebu under Cebu Uniting for Sustainable Water. He taught us the basics of project development and the documentation of its cycles.

Sir Cassy giving a mentoring session on other group in YMA regarding
their proposed project.
Learning from our YMA Class Adviser, Sir Mel Yan about
Poverty, Cebu, Leadership and so much more.

Anyway, here is the slide from Sir Cassy regarding project cycles, requirements in implementing a project and how to end it:

Social Innovation: A Project Development Reference

Ms. Evelyn Castro, YMA Headmaster and RAFI-EADSC Executive Director teaches us about Social Innovation:

Residents of Brgy. Pulpogan participated in the focus group discussion
session to distinguish which are the community's assets,
weakness, opportunities and threats.

We encourage SOCIAL INNOVATION: the generation of socially-relevant ideas which are novel, new, fresh, different from anything seen or known before.  
New combinations and new connections that create memorable, interactive, change-inducing, impact-creating, and long-lasting changes for the better.  
What are the benefits to society? What are the potential applications -- in terms of policies and programs by other key stakeholders?  
INNOVATIVE IDEAS: are creative approaches to increasing or multiplying positive-impact results of programs/projects/policies/best practices.  
Innovative ideas advance strategies or suggest new ways of impacting critical (e.g., social, environmental, etc,) issues.  
Proposed projects should result is systems change, capacity building and policy reforms and enhancing the quality of life of people and the natural world. 

Learning about creative thinking through a series of exercises, games
and brain teasers from Ms. Nacc in our ThinkQuest module
in Genesis Valley, Consolacion.

INNOVATIVE IDEAS: need to be relevant to day-to-day life and speak to the real hopes and real anxieties of Filipinos.  
Each idea should be about the future, grounded on the present.  
  1. What is new / fresh / unique / novel / different / innovative in the idea / project we are proposing? 
  2. Has this not been done before and elsewhere? What's different with what we are proposing here? 
  3. What are the new things / new solutions / new combinations / new ways we are offering in this proposal?  

Tuesday, August 16, 2011

Our Final Project Proposal

Hey guys!

We are about to present our Final Project Proposal for Brgy. Pulpogan, Consolacion. We just created our document ready for last checking with our RAFI mentor later, Sir Cassy.  Our presentation will be held in the Eduardo Aboitiz Development Studies Center Plenary Hall this Saturday, August 20, 2011 in front of RAFI's stakeholders in a bid to win a Php 100,000 grant for project funding.

Why did we come with Project Liwanag?

The proponents realize that they could never eradicate or lessen gambling incidence but they could set interventions on a specific cause which is mismanagement of funds. 

After a series of community data gathering, the proponents have concluded that the growing number of out-of-school youth, unemployment and poverty to be the top weaknesses of the barangay aside from gambling so they designed the program in such a way that it will help alleviate poverty by upholding family values, empowering them to be economically productive and helping them manage their money. 

After immersing for three days doing community data gathering through transect walk, survey and focus group discussion with the residents, doing data verification by going back and conducting another FGD and another survey, the proponents have concluded the following points:

  • Low income. Around 42% of the respondents earn only around 1,000 to 5,000 pesos monthly as a family while some 33% earns less than 1,000 pesos monthly. The few rest earns 5,000 and above.
  • No savings. More than 80 per cent is unemployed and close to a hundred per cent doesn’t have any savings stored in the bank or in co-op or even a cash on hand in case of calamities or emergencies.
  • Challenges of managing money. They have also found out that 75% of the families find it hard for them to budget their family funds and slightly less than half says that the debts they have and how to budget make it hard for them to manage their money. 

 What is Project Liwanag?

 “Project Liwanag” is a unique livelihood program that is composed of three modules: The Family Camp, the Community-based TESDA Training and Certification, and Family Finance Training which is age-group based. The program modules are based on the general concept that everything starts with self-discipline, realizing the purpose of what they are doing, looking forward, building relationships and working together. When all is well, you need to have the opportunity to earn and when you do, you must have smart ways and means of managing your income stream.

For detailed information on the project:

see Project Liwanag